KOL Solutions

The AMA tells physicians to "search like a patient"

We've heard this in many HCP interviews... in order to find the best materials to promote to patients, doctors will often search l...

Co-creation in healthcare

Co-creation by definition requires engaged participants to work. In co-creation the "owner" reaches out and allows for participant...

Digital engagement reaches pre-commercial areas of Pharma

Pharma has been taking up the challenge of social media with its corporate and, to a lesser extent, it's branded product marketing...

HCP websites reach 4 in 5 physicians

A new study by comScore gives us insights into what physicians do online. The results are very illuminating regarding what they ar...

Why do HCPs over-index for digital?

The latest numbers are in: HCPs own a lot of digital devices. While some headlines cry about slow adoption ("Physicians Like Digit...

Patient education resources on HCP sites - new perspectives

It is common practice to include patient education resources within the HCP section of your brand.com, in fact this is one of the ...

What physicians want 2012 - Sermo sheds some light

Every two years Publicis Touchpoint and Sermo release poll results about what physicians want titled, not surprisingly, “What Ph...