Mobile

Mobile email lags in healthcare: chicken or egg?

When we're looking at email statistics we are often influenced by cross-industry numbers like the now famous 41% to 43% of emails ...

Responsive emails for mobile readers

Do you have a CRM program? If you don't, you should as email is consistently ranked as the most effective marketing tactic even if...

Big health sites over-index for mobile

This week comScore released some numbers from its new Media Metrix Multi-Platform product and they highlight the effect that mobil...

How to best use the new Twitter Cards

Twitter has released the latest way to share content on its network: Twitter Cards. One of the primary uses of Twitter is for shar...

Facebook Home, breaking new ground on Android

On April 4th, Facebook announced Facebook Home, a new social media layer that will be available for select Android smartphones, an...

The mobile tactics spectrum

In my post on PM360 for March I looked at the full spectrum of mobile tactics available to marketers, from desktop sites rendered ...

Mobile apps can be like peanut butter cups

The challenge for modern mobile marketers is the proliferation of different platforms that all compete for increasingly larger sli...