The Digital Health Coalition (DHC) is a non-profit group that Klick has supported since its formation in 2011. The DHC performs important work on critical issues surrounding digital technologies and health including privacy, patient rights, access to information, etc. Some … Read More

Sometimes a refresher is good to keep our marketing programs on track. Emails are particularly important because, once sent, they cannot be retrieved. The summary of the CAN-SPAM act is: Don’t use false or misleading header information. Your “From,” “To,” … Read More

There is a new law in the Canadian online marketing space called Canada’s Anti-Spam Law or CASL for short. When laws change everyone gets worried. There are good reasons for this worry; all of the best practice are suddenly cast … Read More

The Digital Health Coalition, a non-profit organization consisting of pharmaceutical and biotech manufacturers, physicians, patient groups, advertising agencies, and other industry members, has just released guiding principles and best practices for social media for comment from the industry. Klick is … Read More

On January 24, the FDA released a Guidance to Industry about the use of brand (proprietary) and generic (established) names. In this guidance there is an attempt to articulate when and where the generic name needs to be included with … Read More

Today, January 18 a number of high profile sites are “going dark” to protest the US bills named SOPA and PIPA. These two bills were created to try and curb online piracy of media and software but they hold sites … Read More

On Dec 27 the FDA released guidance to help pharmaceutical firms handle unsolicited requests for off-label information. This document caused quite a stir in the digital pharma marketing world because it deals directly with social media (called “emerging electronic media”) … Read More

An interview with ex-FDA Prosecutor, Arnie Friede about the new media and the FDA’s regulatory framework. He talks about responsibility, content types, branded communications, unbranded communications, the FDA’s stance and possible guidance, and outlines a way forward that could find … Read More

Klick Health POV: the New Branded ICANN gTLDs – Do you look at this and say “What the [expletive deleted]?” You’re not alone. Generic Top-Level Domains (gTLDs) are the basis of names on the Internet. Things like “.com” and “.org” are gTLDs. The changes coming in January will allow brands to buy their names, such as “Pfizer” or “Millennium”, for $180,000 (plus infrastructure) during an initial registration phase. There are issues about protecting your brand and running a domain that marketers need to know. Read More

Google is the world leader in full text search (sorry OpenText and Autonomy) and its search engine marketing tool, AdWords, is the backbone of its corporate revenues. Certainly, Google is trying to find and build alternate revenue streams to reduce … Read More