Strategy

Mobile email lags in healthcare: chicken or egg?

When we're looking at email statistics we are often influenced by cross-industry numbers like the now famous 41% to 43% of emails ...

Introducing Klick Labs

One of the things that motivate people at Klick is a genuine passion for continuous improvement. For us the pursuit of innovation,...

Quick surveys, smart answers

Using quick online surveys to get the answers to specific questions has become an essential tool in our insights toolbox. As the o...

Instrumentation for your big data initiatives

The first hurdle in developing a predictive model for your patient marketing efforts is collecting enough valid data to look at th...

Inbound marketing and the pharma sector

If you're plugged into the marketing hype cycle you'll know about both "Inbound Marketing" and "Content Marketing" already. If not...

Accenture finds digital growth among Pharma marketers

A new study by Accenture Life Sciences was released last week that looks at the behavior of pharmaceutical marketing professionals...

The new domains are coming - can you protect your brands?

The new global top-level domains (gTLDs) are getting closer with a definite roll out plan most likely coming after the ICANN board...