Late Lifecycle

The Need:

Clients often need to drive top line revenue for products later in the lifecycle. With established positioning and awareness, we can breathe new life into the brand. Clients need something new to talk about – and/or new people to talk to – in a compelling way. This could mean identifying specific patient targets, or developing a new campaign that repositions and differentiates the brand in the market.

Our Thinking:

To stimulate engagement and use, we dig deep into available patient segmentation data and patient flow modeling to identify specific targets that should be focused on. We then find creative and efficient ways to reposition and re-energize the brand, both in messaging and design. This can include:

  • refreshing or developing a comprehensive HCP targeted branded campaign strategy that integrates key messages and positioning along with analytics, metrics and measureable results
  • updating the design of the site with a fresh look that supports the new content and flow
  • creative use of new landing pages to highlight new topics or content
  • refreshing or developing eCRM strategies linked to enhanced registration

Our digital tactics include:

Plus, interactive patient tools, such as:

  • Resource Centers to house additional information that can be called out in the dynamic content modules
  • Success Stories and Patient Testimonial Libraries, fully indexed to preview by topic or patient profile

Need more information? Contact us.