Clinical Trial Awareness Boost

Capabilities:
Medical

Problem

Increasing Awareness and Recruitment for Clinical Trials in Oncology

A global oncology client aimed to highlight their clinical trial pipeline and recruit participants in a highly competitive market. They needed a strategy to differentiate their efforts from other oncology engagements and effectively connect a diverse group of stakeholders, including key opinion leaders (KOLs) and patient advocacy groups (PAGs).

Approach

Strategic Engagement to Boost Clinical Trial Awareness

To address these challenges, our team launched a trial-awareness recruitment series, a comprehensive strategy designed to enhance awareness and recruitment efforts:

Targeted Stakeholder Engagement

Designed the series to target a diverse ecosystem of stakeholders, including KOLs, PAGs, clinical trial sites, and investigators, ensuring broad and impactful engagement

Major Industry Conference Launch

Launched the series at a major industry conference, featuring plenary sessions and informal engagements with clinical trial leaders to maximize visibility and interest

Comprehensive Interactive Sessions

Conducted extensive sessions that provided in-depth information about the clinical trials, fostering a collaborative environment where stakeholders could ask questions and work directly with trial leaders

Informal Engagements and Networking

Facilitated networking opportunities and informal discussions with clinical trial leaders, enabling more personalized interactions and relationship-building

Results

Boosting Awareness and Increasing Clinical Trial Participation

Implementing the series yielded significant positive outcomes, which showcased the effectiveness of the innovative engagement strategy:

Enhanced Pipeline Awareness

Increased awareness of the clinical trial pipeline across 11 countries, broadening the reach and impact of the research

Improved Engagement with Trial Sites

Enhanced collaboration with potential clinical trial sites and investigators, strengthening the network and ensuring smoother trial operations

Preferred Scientific Partner

Positioned the client as a preferred scientific partner in the oncology field, strengthening their reputation and credibility

Diverse Stakeholder Involvement

Successfully involved diverse stakeholders, including KOLs and PAGs, ensuring a comprehensive and inclusive approach

This case study highlights the series’ transformative impact in differentiating clinical trial efforts and increasing awareness and engagement in the oncology landscape. For professionals looking to apply these insights, our team offers guidance and support to enhance stakeholder engagement and achieve clinical trial success. Fill out the contact form below to get in touch with our experts.

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