Patient Engagement Beyond the Pill

Problem

Enhancing Patient Engagement and Adherence to Treatment

Our client faced challenges in engaging patients to adhere to their treatment for a mental health disorder, primarily because weight gain and sexual side effects led to treatment drop-off. We created a comprehensive solution to help.

Approach

Dynamically targeting and optimizing messaging across multiple platforms and experiences

To address these challenges, our team developed a personalized and engaging solution through an existing patient support program.

Direct Patient Communications

Leveraging behavioral insights, we developed personas and created a solution with personalized tips designed to meet target patients where they are along the journey.

Innovative Communication Channels

Implemented e-commerce, interactive chatbots, and telehealth to provide virtual support, answer questions, and remove barriers to engagement.

Personalized Content Delivery

Tracked patients’ content interests to dynamically deliver personalized “next best message” modular creative across the email and website channels.

Comprehensive Support Integration

Trained the sales force on program details and how to discuss them with healthcare providers and office staff, ensuring a seamless support system across all touchpoints.

Results

Transformative Results through Tailored Support

The implementation of the solution led to significant improvements in patient engagement and adherence:

Increased Treatment Duration

Patients enrolled in the support program stayed on treatment for an average of 38 days longer compared to the control group.

Award-Winning Program

The program was recognized for its impactful approach, receiving accolades for improving patient support and adherence.

Enhanced Patient Interaction

The innovative approach led to improved engagement, as patients responded positively to the personalized tips and support provided.

Comprehensive Support Network

Rep training and rep-triggered emails using Veeva ensured a coordinated effort between HCPs, reps, and patients.

This case study highlights the transformative impact of leveraging behavioral insights and personalized support to improve patient engagement and adherence. For professionals looking to apply these insights, our team offers guidance and support in developing effective patient support program services. Fill out the contact form below to get in touch with our experts.

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