Problem
Overcoming Engagement Barriers in a Rare Oncology Patient Population
Our client sought innovative ways to engage a small population of patients affected by a rare type of cancer, representing approximately 4% of diagnoses in its category.
Approach
Identifying Digital Behavioral Analytics to Create Engagement Strategies
During the COVID-19 pandemic, we observed significant shifts in digital consumption habits within this patient population. Connected TV usage increased by 37%, reaching over 70 minutes daily, presenting a unique opportunity to deliver targeted messaging.
Data-Driven Targeting
Leveraged advanced models to identify and engage a specific patient population based on interaction data and demographic insights
Connected TV Optimization
Capitalized on increased connected TV usage to deliver precise, impactful messaging directly to patients in their preferred media channel
Strategic Digital Presence
Established a strong presence on health-related websites and social platforms, ensuring visibility and engagement with relevant content
Search Integration for Discovery
Enhanced search-engine marketing to guide patients toward educational resources and deepen their engagement journey
Results
Engaging Patients, Doubling Traffic, and Boosting Outcomes
By leveraging patient intervention trends, this initiative successfully delivered measurable success in key areas, including:
800+ Patients Reached
Exposed messaging to over 800 patients at an efficient cost of less than $1,000 per exposure
Significant Patient Conversions
Delivered an estimated 9–12 patients starting treatment, showcasing a tangible impact on patient outcomes
2x Website Engagement
Website traffic nearly doubled during the campaign, reflecting heightened interest and activity
3x Increase in Brochure Downloads
Patient brochure downloads tripled, indicating deeper engagement and information-seeking behavior
Interested in a strategy that reaches small patient populations? We can help you use insights and digital behaviors to identify the best way to connect with patients. Complete the contact form below to get in touch with our experts.
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