HCP-Driven Omnichannel Market Activation

Capabilities:
Digital and OmniCx Transformation

Problem

Engaging Patients with a New Rare Disease Treatment in a Crowded Market

A pharmaceutical company faced the daunting task of introducing a new treatment for a rare disease in a market crowded with established brands and generics. Adding to the challenge was the impending loss of exclusivity for an existing product, creating urgency to drive patient adoption of the new therapy while achieving significant cost savings amidst fierce competition.

Approach

Strategic Omnichannel Stepwise Transformation for Seamless Customer Experience

To address these challenges, our team developed a comprehensive and innovative omnichannel strategy designed to create a seamless customer experience and drive patient engagement. This approach involved close collaboration with the pharmaceutical company’s IT and marketing operations teams to implement the following key components:

Personalized Patient Campaigns

Leveraging CRM tools and emails to segment and target patient audiences effectively

Social Media Engagement

Utilized social platforms to increase awareness and engagement

Mobile Apps

Developed mobile applications to provide patients with easy access to information and resources

Search Optimization

Improved search-engine visibility to capture patient interest and drive traffic

Results

Boosting Patient Adoption and Achieving Cost Savings

The strategic omnichannel approach delivered impressive results, showcasing the effectiveness of the integrated strategy:

11%

Significant Cost Savings in the First Year

Efficient use of resources led to significant cost reduction by 11%

10%

Increase in Patient Email Click-to-Open Rate

Enhanced email content and targeting improved patient engagement

61%

Increase in Switch Rate

More patients transitioned to the new therapy, driven by targeted messaging and outreach.

23%

Increase in Media Share of Voice with Less Media Spend

Optimized media spending resulted in a higher share of voice despite reduced expenditure

This case study highlights the importance of a strategic omnichannel approach in launching new treatments and driving patient engagement in the pharmaceutical industry. For professionals looking to apply these insights, get in touch for detailed guidance and explore our full-service capabilities to enhance patient experience, achieve cost savings, and ensure successful product launches. Fill out the contact form below to get in touch with our experts.

Data-Driven HCP Engagement

AI-driven data integration enhanced HCP engagement for a pharmaceutical brand. This approach improved market positioning and strategic decision-making.

Capabilities: Digital and OmniCx Transformation
Audiences: IT, Enterprise

Enterprise

Global Omnichannel Strategy

A tailored omnichannel strategy modernized customer engagement across global markets. The approach increased stakeholder engagement and supported clinical trial participation.

Capabilities: Digital and OmniCx Transformation
Audiences: IT, Enterprise