HCP-Driven Omnichannel Market Activation
Lets TalkCapabilities:
Digital and OmniCx Transformation
Audiences:
IT, Enterprise
Problem
Engaging Patients with a New Rare Disease Treatment in a Crowded Market
A pharmaceutical company faced the daunting task of introducing a new treatment for a rare disease in a market crowded with established brands and generics. Adding to the challenge was the impending loss of exclusivity for an existing product, creating urgency to drive patient adoption of the new therapy while achieving significant cost savings amidst fierce competition.
Approach
Strategic Omnichannel Stepwise Transformation for Seamless Customer Experience
To address these challenges, our team developed a comprehensive and innovative omnichannel strategy designed to create a seamless customer experience and drive patient engagement. This approach involved close collaboration with the pharmaceutical company’s IT and marketing operations teams to implement the following key components:
Personalized Patient Campaigns
Leveraging CRM tools and emails to segment and target patient audiences effectively
Social Media Engagement
Utilized social platforms to increase awareness and engagement
Mobile Apps
Developed mobile applications to provide patients with easy access to information and resources
Search Optimization
Improved search-engine visibility to capture patient interest and drive traffic
Results
Boosting Patient Adoption and Achieving Cost Savings
The strategic omnichannel approach delivered impressive results, showcasing the effectiveness of the integrated strategy:
11%
Significant Cost Savings in the First Year
Efficient use of resources led to significant cost reduction by 11%
10%
Increase in Patient Email Click-to-Open Rate
Enhanced email content and targeting improved patient engagement
61%
Increase in Switch Rate
More patients transitioned to the new therapy, driven by targeted messaging and outreach.
23%
Increase in Media Share of Voice with Less Media Spend
Optimized media spending resulted in a higher share of voice despite reduced expenditure
This case study highlights the importance of a strategic omnichannel approach in launching new treatments and driving patient engagement in the pharmaceutical industry. For professionals looking to apply these insights, get in touch for detailed guidance and explore our full-service capabilities to enhance patient experience, achieve cost savings, and ensure successful product launches. Fill out the contact form below to get in touch with our experts.
Related Content
Data-Driven HCP Engagement
AI-driven data integration enhanced HCP engagement for a pharmaceutical brand. This approach improved market positioning and strategic decision-making.
Capabilities: Digital and OmniCx Transformation
Audiences: IT, Enterprise
Global Omnichannel Strategy
A tailored omnichannel strategy modernized customer engagement across global markets. The approach increased stakeholder engagement and supported clinical trial participation.
Capabilities: Digital and OmniCx Transformation
Audiences: IT, Enterprise
Medical Device Market Launch
An omnichannel strategy enhanced HCP engagement, ensuring a successful market introduction and improved ROI.
Capabilities: Digital and OmniCx Transformation, Brand Strategy, Activation Strategy, Media
Audiences: HCPs
