Medical Device Market Launch
Lets TalkCapabilities:
Digital and OmniCx Transformation, Brand Strategy, Activation Strategy, Media
Audiences:
HCPs
Problem
Launching a Next-Generation Medical Device in a Competitive Market
Our client faced significant challenges ahead of the release of their new medical device. Without the necessary mar-tech infrastructure, they would struggle to engage the large number of HCPs required for a successful launch. Compounding the issue, their chief competitor had increased spending on advertising and promotion.
Approach
Strategic Omnichannel Overhaul for Competitive Advantage
To overcome these challenges, our team developed a comprehensive omnichannel strategy aimed at maximizing the impact of every dollar spent and ensuring successful engagement with HCPs:
Extensive Technology Audit
Evaluated internal technology platforms to shift towards embracing data and prioritizing ROI
Omnichannel Approach to Maximize Spend
Designed and implemented an omnichannel rollout plan, covering CRM, IVA, and media, to ensure optimal budget efficiency for each channel
Personalized Content
Highly targeted personalization across all channels to meet HCPs and specialists on their journey
Ongoing Improvements
Relentless analysis and optimization through all stages of the device rollout
Results
Strengthening Market Position and Achieving Exceptional ROI
The omnichannel strategy established the client as a formidable competitor in the device market. The campaign delivered outstanding results:
10:1
Substantial Financial Gains
Achieved a 10:1 ROI
67%
Significant Market Growth
Increased total prescriptions by 67%
13,000
Achieved Significant Uptake of the New Device
Generated over 13,000 conversions to this innovative product
20%
Engagement That Surpassed Industry Benchmarks
Boosted website traffic by 20% and achieved a 1.4x click-through rate
This case study highlights the transformative impact of a strategic omnichannel approach in launching a new medical device and driving HCP engagement in a competitive market. For professionals looking to apply these insights, our team offers guidance and support to enhance engagement strategies, maximize ROI, and achieve successful product launches. Fill out the contact form below to get in touch with our experts.
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