Webinar:
How To
Prepare
for iOS 15
and a Future Without Cookies
Industry Panel Discussion Recording Replay
The Time is Now
The recent introduction of significant privacy-focused features by Apple in iOS 15 builds on a gaining momentum of changes dramatically impacting marketing and advertising. From the blocking of 3rd party cookies and legislation such as the California Consumer Privacy Act (CCPA), to the introduction of the Privacy Sandbox by Google advertisers, marketers and technologists must navigate numerous factors to chart a path forward.
On the surface, the introduction of email address obfuscation and IP address masking across the Apple ecosystem will further erode the ability to target individuals and proposed workarounds for a cookie-less future.
Watch The Webinar
We hosted a panel of experts to gain a better understanding of the impact of privacy-oriented industry changes and explore recommendations to navigate the continually shifting sands we will continue to encounter. That recording is available as a continuing resource for you here.
Meet the Panel
Sean Mario
SVP Digital Revenue, WebMD
Panelist
Sean Mario is the Senior Vice President for Revenue & Operations for WebMD Health. Sean oversees WebMD’s digital revenue delivery organization that includes sales operations, client delivery, and revenue recognition for all direct sales to the pharma, provider, and CPG business segments. Prior to this role, Sean served in a number of technology and operational capacities at WebMD since 2006. He was responsible for technology management of the Medscape publishing, registration, and site product roadmaps, as well as technology delivery for all advertising technology needs to support the entire business.
Chris Paquette
CEO, DeepIntent
Panelist
Chris Paquette’s entire career has revolved around the confluence of healthcare, advertising, and technology. He is the Chief Executive Officer of DeepIntent, a marketing technology company that he co-founded on the principle that marketing technology can measurably improve the lives of patients. Since 2016, Paquette has led DeepIntent from a scrappy two-person start-up into an industry-leading DSP that employs more than 110 people and has tripled in revenue four years in a row. Prior to DeepIntent, Paquette earned a degree in Bioengineering from Binghamton University and worked as a data scientist at Memorial Sloan Kettering Cancer Center. Paquette won PM360’s 2020 Trailblazer Vanguard Award and more recently, he was named to MM&M’s ‘40 Under 40’ list.
Liz Raschke
Head of Americas Sales Engineering, Google Marketing Platform
Panelist
Liz has spent eleven years at Google working across Ads, Analytics, and Google Marketing Platform. She leads GMP’s Sales Engineering practice for North America. Her team is currently focused on how the changing digital ecosystem, specifically privacy, impacts customer’s marketing platforms. Ask her about 3rd party cookie changes, 1st party cookie changes, app ID changes, and Privacy Sandbox.
Dan Stein
SVP Crossix Analytics Partnerships, Veeva
Panelist
Dan Stein currently oversees partnerships and the audience business for Crossix Analytics at Veeva, and is leading the strategy for third-party cookie deprecation. He previously led product strategy and helped develop Crossix DIFA, the leading analytics platform for the pharmaceutical industry. Prior to joining Crossix, Dan gained additional healthcare and media experience working at Digitas and Digitas Health.
Alex G
SVP Analytics, Klick Health
Panelist
Alex brings a diversified career applying information technology to solve challenging business problems. He has worked with a variety of companies with a continued focus on digital and marketing transformation, information management and emerging technologies. His experience in marketing strategy, business case/feasibility analysis, measurement design, technical and information architecture, and program optimization comes from both healthcare software development, consulting and agency engagements.
Dave Leitner
SVP Media, Klick Health
Panelist
Prior to joining Klick, Dave joined MDC Partners in 2013. During his five years with the company, Dave held several key positions during the formation of Assembly which was Ad Age’s 2018 Media Agency of the Year. He has also held several senior positions with respected agencies, associations, and global brands. Beyond life sciences, Dave has considerable client-side experience leading multiple teams on integrated marketing campaigns in the gaming and electronics categories. As SVP Media at Klick, he is responsible for all aspects of Klick’s media offering.
Kamran Shah
EVP Delivery & Solutions, Klick Health
Moderator
Kamran has led multiple award-winning teams in engineering, product management, and marketing. Holding over twenty patents, his experience spans business-to-business and agency environments. He is passionate about transforming teams to successfully adopt technologies and business innovations.
Explore the Privacy POV Collection
We encourage you to download and read our recently released POV on the impact iOS 15 will have for marketers and technologists, as well as our full collection of privacy-focused POVs found on Klick Ideas Exchange.
Explore the Collection