From Insight to Impact: How Medfluencers Transformed Eye Care Engagement
Lets TalkCapabilities:
Stakeholder Engagement, CRM Strategy, Social Strategy
Audiences:
Medical Affairs Teams, Stakeholder Engagement
Problem
Bridging the Gap Between Professional and Consumer Audiences for a Product Launch
To support a planned product launch, the client needed to connect with both professional and consumer audiences in the eye care space. Without a targeted approach, the client risked fragmented messaging and missed engagement opportunities.
Approach
Leveraging Data-Driven Insights to Identify Medfluencers Across Audiences
To address this challenge, our team deployed the Integrated Influencer ID platform, combining academic credentials, social media activity, and Rx data to uncover key influencers.
Customized Influencer Identification Platform
Analyzed prescribing patterns and cross-platform activity on LinkedIn, X, Instagram, TikTok, and Rx data, ensuring a 360-degree view of potential influencers
Segmented Medfluencers and DOLs
Developed a tailored segmentation model, prioritizing eye care professionals (ECPs) with consumer reach (“medfluencers”) and impactful non-HCP voices, such as patient advocates
Integrated Academic and Consumer Reach Data
Combined traditional academic metrics (e.g., publications, trials, and congress participation) with social media activity to identify influencers with credibility and resonance across professional and patient communities
Delivered a Targeted Influencer Strategy
Provided the client with a prioritized list of influencers, along with suggested platforms and tactics, empowering them to amplify their messaging and increase impact among key audiences
Results
Precision Targeting, Maximum Impact
Our comprehensive strategic approach delivered a precise strategy that connected audiences, resulting in a successful product launch.
Messaging Resonated Strongly with the Audience
The audience was highly receptive to the campaign messaging, delivering a lead-gen completion rate of 16.08% (vs. a benchmark of 10%)
Bespoke Influencer Segmentation Model
Customized segmentation framework enabled precise targeting, improving outreach effectiveness among diverse audiences
Significant Cost Improvement
A 23% reduction in cost per thousand impressions (CPM) and a ~5% decrease in cost per click (CPC) optimized budget impact while maintaining strong engagement
Reach and Conversion Effectiveness
Almost 600,000 impressions were delivered, with a total of 430 leads
Interested in locating experts that can advocate for your brand? Let’s build your strategy and identify the medfluencers, DOLs, and KOLs that can expand your brand’s reach. Talk to our experts today.
Related Content
Educating HCPs on Innovative Therapies
A strategic communication platform improved awareness and adoption of innovative rare disease therapies among HCPs.
Clinical Trial Awareness Boost
An innovative strategy increased awareness and clinical trial participation, enhancing stakeholder relationships and trial success.
Capabilities: Medical
Audiences: HCPs, Medical Affairs Teams
Optimizing Rare Disease Engagement for HCPs
A new medical Affairs model optimized HCP engagement, improving communication and supporting successful product launches.
Capabilities: Medical
Audiences: HCPs, Medical Affairs Teams
